The assignment was to research a segment and divide them into interesting sub-segments. Then choose a subsegment and investigate it even further with interviews. In the end we had to make a handmade 3D-diorama and take two shots of the right place. The shots had to seem like if you're in the actual room.
My target group "the early enjoyers" 50+ men and women , there children just left there parental house and they start working less. I made the choice to work out the serious relaxed empty nester. A man that has is own “study room” where he could do his own thing.
Target group research, visualisation, handmade