The assignment was to developing a concept for a fashion environment, to connect a new targetgroup to an existing jeans brand. We have developed it into a 2D and 3D presentation.

Own is a Dutch jeans brand, a branch line of the brand Denham. The name was created by the way that the customer personalize is own jeans, tailored jeans. A unique, honest look combined with the well-made. It's about transforming into innovative creations with the feel and quality of the past. Made with raw materials of natural origin. The support goes a long love affair, it's high quality and therefore durable. Own is about the individual orientation. We offer exclusive service. The sustainable and transparency of the brand are reflected in the products and the store environment.


VR Branding, Identity, 3D drawings, Technical drawings, Collectioning